Advertising (3rd Ed)

Advertising (3rd Ed)

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An Integrated Marketing Communication Perspective

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The third edition of this market-leading text has been extensively revised to examine how cutting-edge developments are impacting the IMC program of marketers. All vignettes, cases and boxes showcasing specific examples of how companies and their communications agencies are using integrated marketing communications are new or updated. They provide engaging insights into the most current and popular campaigns being used by marketers and the key current trends and developments taking place in the advertising world.

Weight1000 g
Dimensions1 x 1 x 1 cm



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